DISRUPTING
ON REALITIES OF MARKETING
“We need to stop interrupting what people are interested in and be what people are interested in.”
– Craig Davis
ON CREATIVITY
“Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.”
- Dave Trott
ON BREAKING THE RULES
“Rules are what the artist breaks; the memorable never emerged from a formula”
– Bill Bernbach
ON SIMPLICITY
“Make it simple. Make it memorable. Make it inviting to look at”
– Leo Burnett
ON KNOWING YOUR AUDIENCE
“If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.”
– Jim Stengel
ON THE NEED FOR MARKETING
“Stopping advertising to save money is like stopping your watch to save time.”
– Henry Ford