Our approach?

Our unique management approach is backed by over ten years of working at the highest levels of equestrian sport.

We pride ourselves in our tailored approach, weaving in the right services for our clients and partners.

Our Services

“Abby and EMA have always been fantastic to work with, whether it’s a discussion around an athlete, an event or a new idea. She is always open and hugely creative in her approach and sees your point of view and does her best to accommodate all parties – a true collaborator!”

- Stuart Denard. British Olympic Association

  • Day-To-Day Management: Diary services and logistical planning

    Contract Negotiation: Securing the best possible deal terms in negotiation

    Career and Brand Strategy: Short, medium, and long term strategic career planning

  • Commercial Partnerships: Securing opportunities with leading brand partners

    Contract Negotiation: Securing the best possible deal terms in negotiations

    Proactive Pitching: Custom proposals & marketing strategies with in-depth consumer understanding

    Market Trends: Understanding brand and clients needs alongside global trends to build impactful partnership

  • Through our partners, we offer

    Taxation Services: Management of tax returns and compliance with HMRC obligations

    Accounting Services: Covering all aspects of accountancy to ensure compliance

  • Audience Development: Helping to build and diversify online following

    Content Strategy: Structure a content strategy using industry and audience insight

    Digital and Social Media Strategy: Creative ideation, content strategy, planning, and insights to optimise

  • Live Events: Planning and management of live events

    Corporate Content, Experiences, and Events: Securing event opportunities with leading brand partners

  • Launching Publishing Careers: For writers and non-traditional authors

    Ideas Development: Including proposal writing and editing

    Literary Representation: In collaboration with external agenting and management teams

    Publishing: Strategic planning, management, and procurement of publishing deals



  • Marketing and Creative: Offline and online marketing and creative support to amplify and develop projects

    Design: In-house team, operating as a full service design agency bringing ideas to life visually

    Brand Partnerships: Together with commercial teams to develop & implement ideas for campaigns and long term partnerships

    Consultation: strategic advice to create impactful ideas & brands with longevity

    Proposals: Pitch proposals and creative to secure partnerships and build brands

  • Owned IP: Developing and managing client owned brands.

    Collaboration: Bringing ideas to life through finding the right collaborators, investors and partners